I heard somewhere that the Nike 'Swoosh' logo was the most inexpensive logo ever produced for a global brand. I checked this out on the logoblog website which said the famous mark was originally called 'the strip' and was designed by Carolyn Davidson in 1971. It also confirmed that Davidson was paid the meager sum of $35 for the logo, that would just about buy you a pair of Nike trainers-if your lucky!
The Rolling Stones 'Lick' mark was also produced in the 1971, a good year for logo design. Coincidentally it was also a bargain, the designer John Pasche was paid just £50 for his excellent work. He was later paid an extra £250 to cover the logos use on merchandise but It probably should have been more like £250,000 since it now features on the t-shirts of students everywhere!
----------------------------------------------------------------------------------
A small update to this post-
The V&A museum has recently purchased the original Rolling Stones logo artwork from Pasche for £92,000- thats a bit more like it!
No comments:
Post a Comment