Audi R8 superbowl ad

It cost 2.7 million dollars for Audi to show this commercial at halftime of 2008 Superbowl, so you can expect it to be good. Yes, it is a movie parody but it is different from the special effects-laden car ads we are usually bombarded with. The tagline suggests the Audi wants to be seen as 'new luxury' but more than anything this ad reconfirms that R8 is both cool and sophisticated.