Monday

A Christmas Classic?



I've heard people say that its not Christmas until the Cocacola 'Holidays are coming, Holidays are coming...' advert hits the T.V screens. Well I'm hoping this Iron Bru skit on 'the Snowman' achieves the same legendary status. Its already been shown for the past 2 Christmases. Its funny, well executed and enjoyable to watch, all the makings of a Christmas classic.

the Snowman style animation was created by Scottish design agency Leith

Carlberg football ground



An unusual way to deliver Carlsbergs 'Probably the best beer in the world' slogan. The 'outside of the box' thinking displayed is the ad comes from 'Saatchi and Saatchi' and works well to refresh Carlsbergs brand message.

Sunday

The evolution of a logo


I have read that a good logo should be;
1.describable
2.memorable
3.effective without colour
4.scalable- effective in any size
The logo for the shell oil company is definitely all of the above and is one of the most recognizable brand marks in the world. Its iconic status of logo is confirmed by the fact that it is often used alone without the 'Shell' name. Like many popular logos of today it wasn't always so refined, it has evolved along with the company which it represents.
Interestingly, you can tell which era each version of the logo was designed. This is a reflection of the ever changing trends in Graphic design.
you can see the evolution of more logos at the bestad blog


Saturday

Gez Fry


The illustration of Gez Fry is closer to Art than Graphic Design. The composition of his work draws you into the image and he demonstrates excellent knowledge of the human form. He has a distinctive and realistic style which also reflects his Japanese roots. While I have no intention of becoming an illustrator myself (I very rarely even draw anymore) I have posted Gez's work purely in admiration of his talent.

A couple of interesting facts;

-While Gez uses a combination of natural and digital media he says he does "pretty much everything" in Photoshop
-The drawing and colouring process for each illustration normally takes him around 2 days.
-Gez boasts an impressive client list including Adobe, Firetrap, Namco, Evisu and the BBC

Thursday

the Lillypad



I have read many times that global warming will eventually cause ocean levels to rise leaving some countries underwater and millions of people homeless. The Lillypad is the only re-housing solution for 'global warming refuges' I have seen to date. It looks amazing and designer Vincent Callebaut claims that it will utilize tidal, wind, and solar power to house 50,000 people and will be totally self sufficient. The issue of finance makes you wonder how realistic the Lillypad project is but the intial designs certainly capture the imagination. Of course this is only a concept design so don't expect to see any floating 'ecopolis' on the horizon anytime soon- instead check out some more stunning images of the Lillypad here.

Sunday

Ron Mueck



There has been much controversy surrounding the 'work of Ron Mueck. Some art critics praise his super realistic sculptures, others dismiss him as a glorified model maker. Take a one look at his giant human figures however and you cannot deny that he is highly skilled. Does this mean his work qualifies as art? I don't really care, all I know is that its the kind of stuff that makes me actually want to visit a museum, which is more than can be said for some of the conceptual 'art' I saw in the Tate Modern!

Thursday

Clever Copywriting



I believe that good copywriting takes intelligence, wit and an excellent understanding of your target audience. This campaign broadcast for an Argentinean political candidate has all of the above and stands out as a piece of very clever copy. Its quite a long ad but if you have time its worth a watch.